ESOMAR Congress 2015 — Insight to Action

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The following are my notes on the ESOMAR Congress 2015 session entitled: “Insight to Action: Using Survey Data to Target Customers and Increase ROI Through Digital Media:  How TNS turned consumer mindset research into effective media targeting for Holiday Inn Continue reading

ESOMAR Congress 2015 — Driving Success Through Big Data Segmentation

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The following are my notes on the ESOMAR Congress 2015 session entitled: “Driving Success Through Big Data Segmentation:  How segmentation has shaped GE Capital’s consumer business in Australia today”, presented by:  Chris Crook (Nature Research, Australia) and Kate Sokulski   Continue reading

ESOMAR Congress 2015 — Mirror, Mirror on the Wall

Professional respondents being interviewed by Vangelis Skouras at Esomar 2015 Congress.  Photo by Danika Smit.

The following are my notes on the ESOMAR Congress 2015 session entitled: ” Mirror, Mirror on the Wall:  What we can learn by shining the spotlight on the respondents’ role in the research experience”, presented by: Hetta Bramle (kubi kalloo), Continue reading

ESOMAR Congress 2015 — Leveraging Passively Monitored Communities for Ongoing Insight

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The following are my notes on the ESOMAR Congress 2015 session entitled: “Leveraging Passively Monitored Communities for Ongoing Insight: A fresh approach to using hybrid, multi-method research to generate learning from social conversation”, presented by: Chad Maxwell (Starcom, USA) and Continue reading

IIeX Day Two Google Consumer Surveys: “Think Surveys are Dying? Think Again?”

My notes on Paul McDonald (Google Consumer Surveys), “Think Surveys are Dying?  Think Again?” The tale that surveys are going to be killed by Big Data is not true, according to Paul. Background Google = lots of data 30 trillion Continue reading

IIeX Day Two — “Transforming Market Research with Big and Little Data”

Larry Friedman, TNS (From Insights Into Action:  Transforming Market Research with Big and Little Data) Traditionally market researchers have been whining about not getting a seat at the table.  Occurs because research viewed as a cost centre. If researchers want Continue reading

IIex Day Two — Text Analytics Track

Text Analytics Today – Presentation from Seth Grimes Started off with quote from 1984 “Who controls the past, controls the future.  Who controls the present, controls the past.” 1958 Document written in IBM journal by Hans Peter Luhn “A Business Continue reading

IIeX 2015 Day Two — CASRO Focus Forum: Protecting Your Business

  This post includes my notes from the CASRO stream on day two.  There will be minimal editing in this post, apologies in advance for typos. “Building Public Trust” – A Program of the Global Research Business Network (GRBN) Andrew Continue reading

2015 IIeX Digital Qual and Facial Coding: Fusing High Tech Tools

My notes from the IIeX presentation of Debbie Balch (CEO/ Founder Elevated Insights) and Steve August (CIO, Focus Vision).  Because of limited editing there will be typos, apologies in advance. The Richness of Qual Steve showed a picture from the Continue reading

2015 IIeX Cerita Bethea’s “The Less We Think The More We Know”

The following are my notes from Cerita Bethea’s (Kimberly Clark) IIeX presentation.  Limited editing after the post means there will be typos. Questions: Why can we do a complex task like bike riding without thinking? Why do we cheer after Continue reading