2016 Quirks Event – “IBM and Twitter: What’s In a Tweet?” by James Newswanger

The following are my notes on a presentation from James Newswanger (IBM) called “IBM and Twitter: What’s In a Tweet?”. This was live-blogged, so there will be typos.

IBM has become very proficient in social media analytics, this began with text analytics and then with Twitter.

More than once, a single Tweet has created billions of dollars worth of influence on financial markets.

Sept 21, 2015 Hillary Clinton posted a tweet about price gouging on Twitter, pharma index dropped 5% in 3 hours.

Late October 2014 IBM and Twitter announced a partnership where IBM could have access to all tweets – a unique relationship.

What IBM is Doing

  1. The Social Silo – clients know social listening, mentions, brand management
  2. The Gap – social monitoring vendors focus on social as a silo
  3. The Opportunity – rarely is info merged across: internal and external data, structured and unstructured, without data burden

Have decided to focus on Twitter, using Watson analytics.

Every single tweet holds 150 unique pieces of metadata that can be extracted through access to Twitter’s API.

A lot of junk in tweets, need to clean.

Example

  • any account with no followers is generally spam
  • IBM looks at Klout, volume of tweets, followers, post history, referrals, retweets
  • Have not come up with one algorithm to create one weighted score

Example

A global retailer uses the combination of internal and real-time public data, like weather, competitors promotions, Twitter feeds, economic data and news to identify strong, even counterintuitive demand signals

Result – company reoriented its massive supply chain to deliver merchandise based on real-time forecasts

 

Listening Value Adds

Influencer analysis – used to identify influential people for sponsorships or advocates for company/brand/cause

Microsegmentation – use unstructured SM data to detect life events and refine segmentation — ex. “Told my mother I got a new job today” (life events)

Watson Personality Insights – build new segments based on an understanding inherent personality traits to grasp attitudes and traits.

Takeways

  • Convert the way your organization thinks about social platforms
  • A tweet is >140 characters; look behind the tweet to undertsand what’s hidden in the meta data
  • Leverage social media as a leading indicator and value add appliances
  • [Sorry missed last one]

2016 Quirks Event – Notes on Under Armour Presentation “The Gritty Truth of Market Research”

The following are my notes from 2016 Quirks Event presentation “The Gritty Truth About Market Research” by Nicole Bernhardt and Julie Brown (Under Armour). There has been limited editing, so there will be typos — apologies in advance.

Founder of Under Armour was sick of the t shirts he saw in locker rooms, so he decided to make a better one — met unmet need.

Business is now a $4 billion business – from ballerinas to football players.

Only five in consumer insights team — so very lean.

In 2015  90+ studies. Following types :segmentation, brand trackers, unmet need studies, online communities, usability testing, ad testing, concept testing and market data analysis.

UA Culture is that they can make anything happen – -talk to each other as teammates, not coworkers, do not settle for status quo.

Literally break down walls – gave an example of how early years of company to make a ship date the shippers broke down a door frame to get to a functioning evelator to make shipment date on time.

Budget Walls

  • Unorthdox recruiting – can recruit for free by using unusual methods — Craigslist, Social Media, Grassroots events
  • Explore collaboration opportunities — try to think of ways in which they can take on parts of the project themselves
  • Leverage assets — what does your brand have that others do not to incentivise respondents

 

Resource Walls

  1. Anticipate business questions — keep in mind hot topics of what is going on within company
  2. Maximize market visits — can do other things besides scheduled research such as store visits
  3. Gather what you already know

Mediocrity Walls

  1. Learn from vendors — getting free education from vendor
  2. Reflect on the bad and the good — thinking about opportunities for imporvement will help on next project
  3. Raise the bar — push the limits — there is always a new way to tell stories

Balance walls

  1. Recognize hard work — high five, email, telling someone to leave early on Friday
  2. Establish non-negotiables on the team — any set time or occasion that you get really bugged if you cannot skip, though not always possible

“Expert” Walls

  1. Plan a kick-off meeting – For example they have had to present to former NFL players about NFL players, so having a former NFL player on their staff is helpful
  2. Get buy-in – have them come to focus groups
  3. Get a pulse from key stakeholders

Teammate Walls – research cannot always take on a project, so sometimes decisions are made based on: gut, teammates spouse, colleagues that do their own research

  1. Entertain the business ask, even if it can’t be done
  2. Give them a solution to some extent, might be as small as reviewing a report or survey
  3. Have created a “do’s” and “dont’s” for market research for non-mrx colleagues
  4. Be a consultant

Consumer Walls — for example recruited the wrong person

  1. Over screen for immersions
  2. Build rapport as soon as possible

So what?

  • Unorthodox is the new standard
  • Stay humble and hungry
  • Build strategies to keep you going

2016 Quirks Event Notes on “A Funny Thing Happened on the Way to Our Insights” by Facebook and FocusVision

The following are my notes from 2016 Quirks Event presentation “A Funny Thing Happened on the Way to Our Insights” by Tara Franz (Facebook) and Steve August (FocusVision). There has been limited editing, so there will be typos — apologies in advance.

Very handy for bloggers/tweeters that presentation slides have Twitter handles of both presenters! Although later in presentation Twitter handles for one page were for other people, and there was

Rigid plans give clear tracks, but limit our ability to deal with unexpected insights.

Forms Surprises Can Take

  • Opposite of what you expect can occur sometimes.
  • Deeper problem than originally thought
  • Connected to another issue (example from an SAB Miller presentation, trying to figure out why women weren’t drinking beer, answer for some was that some weren’t buying beer at a bar, because they didn’t want to use dirty washrooms – nothing to do with SABMiller)
  • Creative twist on answer
  • So, surprises can lead to important places, do you follow them?

In a fast-paced world, how can yo allow for the unexpected

Flexibility = agility + preparation

Need to design with the unexpected in mind

Ways

  1. Embrace digital mixed methods – digital mixed with in-person, could be mobile diaries in advance of in home visits
  2. Pre-load a team engagement strategy
  3. Package info for maximum impact

How does this work in real life?

Case study: How do new and savvy advertisers use FB tools to reach their audience

Stages of using ads

  1. Planning
  2. Creating
  3. Monitoring
  4. Reporting

Seeking to observe global advertisers more naturally

Embrace digital mix methods — build for responsiveness and reinforcement

  • Digital ethnography: used diaries, 1:1 interviews, group discussion, ideation exercises and surveys
  • Remote usability: self narrated video

Allow for confirming conclusions with participants

  • Pre-load a team engagement strategy
  • Break information into bite sized stories
  • Schedule check-ins between research and client lead to monitor themes
  • But not as easy to be sure the right choices have been made.
  • The digital ethnography revealed a deeper and more important user need across experience levels.
  • Workshop important themes and feed results back into the study.

Package info for max impact

  • Match the presentation to the audience
  • Engineering — list of issues
  • Design — short user videos
  • Product management – top-level “why” view
  • Hold viewing parties to encourage interaction and ownership

“To expect the unexpected shows a thoroughly modern intellect.” Oscar Wilde

2016 Quirks Event – Notes on “Visual Engagement”

The following are my notes on the 2016 Quirks Event presentation “Visual Engagement” by Jeff Bander (Sticky) and Darlene LaChappelle (AOL). There has been limited editing of this post so there will be typos.

Failure without visual insight

normally reasons against doing this are cost and time

Jeff provided examples of packaging changes, online ads and print ads that were not tested and ended up causing problems because ads/brand not seen

What can be measured

basically anything that is legal can be put on a screen and tested

Emotional Micro-Expressions

Six basic emotions: sadness, anger, disgust, fear, happiness and surprise

Benefits of integrating Emotion with Visual Engagement

  • emotion provides diagnostic and descriptive insights on video as a whole
  • how effective is the ad at evoking specific emotions
  • what specific fixation in the screens are most effective at generating emotion (positive or negative)
  • Whether specific parts of an ad are working optimally
  • Did the video engage emotionally fast enough to avoid the dreaded skip ad button
  • Was the peak emotion tied to the brand?

Sticky & AOL History

4+ years working together, 187+ stimuli tested and 24k consumers surveyed

What they did

  • Qual and quant research on branded content executives — 5 videos, 1,800 consumers
  • Case study with eye tracking between two different ads indicated which was more engaging had more impact and where importantly whether impact was on brand or not.

Results of test on one video 

  • engaged 57% longer than norm
  • engaged with brand twice as many consumer spent 3 times longer than the norm looking below fold
  • seen for 244% longer than any other area on page
  • seen by all respondents and was seen first on page (online page)

Testing combines eye-tracking and facial coding, can be confident on results if eye-tracking and facial expression suggest similar views on ads.

When were unable to articulate our thoughts into words our eyes don’t lie.

Take-aways

  • Any emotion helps purchase intent — companies no longer have to guess what consumers are looking at and what emotion is evoked
  • Huge disconnect between what people’s faces say and what is articulated
  • faster emotional engagement deliver more time on brand
  • ads with either positivie or negative emotions can deliver both high purchase intent and brand recognition
  • integration of visual engagement with emotion identifies what consumers focus on

 

 

2016 Quirks Event Notes on Maria Domoslawska’s “In With the Old” Presentation

The following are my notes from Maria Domoslawska’s (Research Now) “In With the Old” presentation at the 2016 Quirks Event. There has been very limited editing of this post, and as a result there will be typos.

Media before we were born was simple, but now is very complex — channel fragmentation causing a struggle, can watch shows live, on-demand, streaming etc.

Consumers have “pick of the litter access”.

Challenge for brands: suppose to produce more content in more places than ever before.

Advertising overload: 65% of people feel bombarded with too much marketing nd advertising and consider it out of control

connectivity on the rise, growth of connected devices.

So: How do you come up with a big creative idea?

Science: Know your sample’s tech specs & science behind it

Source: Profile, survey, desktop, mobile, social media — Means that new profiles are available for market research (android, apple etc)

Art: Design a methodology that meets your objectives — profile, attitudinal, digital and behavioral data

Case Study – Advertising Effectiveness Evaluation

Methodology: tracking ad exposure with cookies

two groups identical in terms of demographics, but RN tracks with cooks who is exposed to a certain ad and who is not

After that, RN feeds this information into real-time recruitment

Project Outline – Automotive Brand

  • Duration — 10 months
  • Channels – digital (desktop, mobile, tablet), print, tv, combination of all
  • Objectives – improve opinion of brand, which media channels were most effective at driving opinion and brand attributes, what are the most important brand attributes for consumers when considering a future vehicle purchase?

Tracking exposure to advertising and survey

  • PC
  • Mobile browser
  • Mobile in-app (device ID match)
  • TV & Print (survey opportunity to see)

Selected sample – would select a sample from the above for video chat

Quant – was ad effective — panelists who were exposed to advertising and met specific quota requirements

Qual – why was it/not effective – panelists who participate in the qual exposed to advertising and indicated in a survey positive or not so positive perceptions of the advertised brand

Highlights:  traditional media still impactful but digital is catching up

Creative placement and messaging play fundamental role

Qual findings:

target consumers embrace “things worth doing are doing well” as a guiding principle

Premium and luxury are differentiated concepts seen as more accessible and more justifiable — luxury is often seen as more out-of-reahch and frivolous

Their comments about the brand will help refine the creative messaging

Encouraging — nicer but more in between, can be a work vehicle but can be comfortable and attractive

Challenging – general attitudes toward brand’s cars: poor craftsmanship, poor finishes

In Digitally-Driven World:

  • Be a modern jack of all trades who masters all (marketer, media planner, advertiser etc)
  • Must not only keep up with constantly-changing technology but must use it and understand it how it works
  • Integrate science and art into market research
  • Combine old and proven approaches with new and emerging methodologies
  • Tell stories that have actionable insights

 

2016 Quirks Event Notes from “How One Team Moved a Mountain” Presentation

The following are my notes from the 2016 Quirks Event Presentation “How One Team Moved a Mountain: Influence and Inspiration for New Thinking with an Enterprise-Wide Insights Community” by Christina Nathanson, Jeffrey Polevoy (AIG) and Kristeen Green (Passenger). There is minimal editing, so there will be typos.

Brands that forge deep connections with customers are also recognized to be the most valued in the marketplace.

Q: How does an almost 100 year old company really get to know its customers?

A: AIG Connections — onilne community, with about 1,000 US consumers, cut across demographic perspective in terms of insurance holdings.

Members of community are contacted a few times a week — quite a fuel different types of tools are used to engage members.

Goals:

  • Implement faster, less expensive, methods for generating powerful insights
  • Enable organization to forge ongoing relationships with custoimers in a unique way

Challenge

  1. Knew it would drive momentum but would be a long process
  2. Internal challenges — IT, Legal among others

Journey

Seed the need

  • selling the idea of the need to internal stakeholders
  • find an executive champion – someone with gravitas and a budget
  • data privacy and lawyers nervous because project involves people sharing things in the community — needed to have a clear dialogue with #mrx company as well as internal legal departments

Push on .. the build

  • Passenger agreed to use AIG’s standard legal agreement, helping expedite process and helping make legal team comfortable
  • research met with legal team to explain what type of data they would share, what they would get back and how they would use it
  • ensure key stakeholders are educated on what to expect

Launch .. the peak

  • Launched in October
  • Invited a lot of cross-functional teams to get on-board
  • Learning: be colloquial, find a balance in the way that you talk with members of audience, speak at “eye-level” with members
  • Have connected with their members through authenticty

Always remember:

  • Have patience with all internal process teams
  • Be authentic and true to your team
  • Share the love

2016 Quirks Event – Evangelizing Research to Inspire Action

The following are notes from the 2016 Quirks Event presentation “Evangelizing Research to Inspire Action” by Janice Morrison (Met Life) and Jason Kramer (Vital Findings). These notes are being live-blogged so there will be typos.

Why is it important to evangelize research?

Answer: Insights are getting lost because they’re not being evangelized

From a recent report – 62% of internal stakeholders who are decision-makers are unaware of the role of insights functions and capabilities.

The evolution of the insights function:10-15 years ago — all about collecting and reporting data (no price of entry)

  • Distilling insights is next phase
  • Storytelling is where we are now
  • Next step is the quality of the action taken based on the insights

Tools for creating action

  • Video storytelling – helps to add color
  • Installations — nothing like walking in a customer’s shoes
  • Photography — days of just having quotes and bullets for qual are over
  • Interactive websites
  • Infographics – data reduction
  • Workshops

Met Life Case Study

“Our litmus test for success as an MI team is how our work was used to drive decisions and ultimately results.”

Customer Journey Sudy

How can we understnad customer journey across MetLifeProducts

Objectives

  1. Importance of journey milestones to customers
  2. Expensctions when transacting
  3. Value of new potentila transactions and channels
  4. Quantify performance and oportunities to imporve service
  5. Measure MetLife vs. Comp and best-in-class

Research important because MetLife nows that their customers also deal with other best in class companies

Wanted to be able to differentiate MetLife from key competitors

Competitive Review Identified Potential Solutions to Key Pain Points

-research identified competitors where better at digital — researchers unsure what this meant

-used research to determine what exactly this meant

Trend Research

-be available 24/7, through channels they prefer

-be at least as digital as they are

 

-make all interactions easy and consistent across platforms

-empower and let them be in control

Personas gave faces to pain points and opportunities, and had workshops to determine how to solve for them

Used workshops to solve problems, had personal invitations to convince people to come.

MetLife’s Studio 1 Newscast had an interview with a key executive regarding the project.

2016 Quirks Event – Kelley Styring’s Presentation “Know Your Humans”

The following are notes taken live from the “Know Your Humans: Connecting With Consumer Beyond Technology” presentation by Kelley Styring (Insights Farm). There has been minimal editing to this post so there will be typos and other errors — apologies in advance.

Opening joke – speaker reminded of interview, where speaker talked with someone who just turned 100. She asked him best thing of being 100, his answer: “Lack of peer pressure”.

Speaker mentions that it is funny that she works in technology, when she is closer to 100 than 0. However, finds it helpful that she can us knowledge from technology to other areas she is working in such as CPG.

Stories

  • :Acknowledge that devices do not speak to each other, people who use get spoken to
  • Sapiens were able to survive among neanderthals (who were stronger), because they could imagine, and create societies.
  • While you can conduct online focus groups, you get a much different sense of someone by speaking to someone in person.
  • Use them to connect, engage, explain, justify, imagine and persuade

Three ways to get to the finish line:

  1. Know actual humans – for example, in a project to create supplementary content for a TV show — Kelley went into a home and watch a group of women text each other while watching a tv show
  2. Ask individuals to do colleges that relate to the subject — example of people doing collages on tatoos, and the reasons behind getting them done
  3. Storyboards — purchase decisions are something like that

After, need to figure what to do with this data:

  1. Journey mapping
  2. Writing newer, stronger concepts
  3. Create engaging reports

Storytelling:

  • Convergent ideas (whole is larger than the sum)
  • News story (don’t bury the lead — lead with important stuff)
  • Media res (This American Life)

 

2016 Quirks Event — Three Ways to Kill Strategic Thinking or Five Habits to Get You Promoted

The following are my notes from Carol Shea’s (Insights Central) Quirk’s Event presentation “Three Ways to Kill Strategic Thinking or Five Habits to Get You Promoted”. This document has been live-blogged with very little review, and will have typos.

Pressure in insights:

  • 24/7 data collection
  • shrinking budgets
  • political environments
  • BUT

asked to raise our game

How to do this?

Most common ways strategic thinking gets killed

Started by asking people to write what they think the definition of strategic insights professional is.

The beginning:

  • Carol brought into a bank to work on a new ad campaign — at the time marketing people were in a rush, and would only allow her to do a pre/post campaign.
  • Didn’t want to get consumer voice because they were so excited about the campaign, which they felt spoke to HNW individuals, and middle-income people who were just trying to pay the bills.
  • Major ad campaign, and all of the brand employees were wearing buttons to show they were in support of it.

Clues there was a problem.

  • Pre-test found that only 70% felt positive or neutral about the slogan – but didn’t look at why the 30% didn’t like it.
  • Church groups were picketing the banks, saying it was pushing corporate greed
  • SO: No post test.

Three ways to kill strategic thinking:

  • Rushing! Live in a 24/7 world – should have found out why 30% were negative toward campaign
  • Project Focus: Once decision was made to launch, all energy was made to look at operational aspects of campaign.
  • “Strategic insights professional” is not clearly defined

Today’s four behaviors

  • Design
  • Conduct
  • Analyse
  • Present

But, these don’t make us strategic, these do:

Explore

Look at things with fresh eyes — example a mention to a new recruit that the company’s tracker had not been recently yielding new insights, causing recruit to ask why they were still doing it then

Refine

  1. Consider existing knowledge:  Need to keenly narrow scope, and apply critical thinking skills and make sure input is used for strategic needs of the company. Also, important to consider if existing knowledge can answer this question or refine objectives.
  2. Consider changing circumstances: Sometimes relevance of reporting no longer as relevant as it would have been at beginning of project, important to ask stakeholders if anything has changed and refine is yes.

Align

  1. Take perspectives from multiple stakeholders and integrate them into work.
  2. Educate stakeholders on insights role.
  3. Get to know stakeholder needs and wants.

Harvest 

  • Behaviors setup to elevate and embrace voice of the customer/market:
  • Sharpen focus — need to know difference about statistically signficant, and actually meaningful
  • Shorten a suppliers presentation deck from 100 pages to 20, and finally 1 of key insights, create infographics and visual models.
  • Broaden understanding: ensure that other people in organization have understanding as well.

Evaluate

All about accountability: are you proving that you are efficient/effective, what’s new/next on the horizon.

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2016 Quirks Event “Recruiting and Engaging Millennials for Market Research Online Communities”

The following are my notes from the “Recruiting and Engaging Millennials for Market Research Online Communities” presentation given by Allyssa Brandt Gresser (KL Communications) and Hope Picker(mbinnovations) at the 2016 Quirks Event. There has been very limited editing of this post, so apologies in advance for typos.

Facts about millennials:

80% sleep with phones by their beds
41% have no landline
56% think time makes their time work more efficiently

Inception and Goals

Mission: represent consumer perceptive, infuse consumer voice into planing and decision-making to create products aligned with consumer Needs

Why a community: continuous learning, variety of methodologies

Who did we target: early adopters, active on social media, smart phone or tablet

Challenges:

Early adopters: few and hard to find, content not always exciting to them but important to us
Non-branded community: affinity not as strong, harder to encourage interaction, unable to show real-world results

TAP (Trend Advisory Panel):

Elements:  Mobile App, Ideation Sessions, Live Chats, Crowd Weaving, Polling, Surveys, Iterative Designs — many different tools to keep them involved

What worked?

  • Consistent and short communications
  • Active moderation
  • Intrinsic and Extrinsic rewards
  • Members in “the driver’s seat”
  • Custom App
  • Wide tool kit with Social Media integration

Some successful approaches:

  1. Bulletin Board – 100% participation, did not need to over-recruit, love to go deep on the topic
  2. Sharing Pictures and Videos: People who grew up with smartphones, very comfortable in front of cameras and with cameras, worked quite well
  3. Projective Techniques: Participants really get into taking part in these on some occasions
  4. Feedback: Used to getting and providing feedback (helicopter parenting generation)
  5. Give them a break now and then: Give them something fun to do every now and then

What hasn’t worked:

  • Lack of variety
  • Communication overload
  • Not enough

What’s Next?

  • New ways to communicate
  • New activity types
  • Gamification (member badges)
  • Expanded co-creation opportunities

 

 

Quirks Event 2016: Roddy Knowles “The Mobile Imperative”

The following are my notes from Roddy Knowles (Research Now) “The Mobile Imperative” presentation at the 2016 Quirks Event. There has been limited editing, so there will be typos — apologies in advance.

What are we doing right, what are doing wrong?

2014

Smartphone ownership increasing, desktop flattening toward decreasing.

Moving toward world where PCs are business machines only.

Question — “How many of you would own a PC if you didn’t need one for work?” — Knowles suggests that quite a different answer for millennials (Question from audience member: “Does this include Macs?” “Yes, sorry it includes Macs”)

Research Now Mobile Traffic

-Smartphone as proportion of all mobile traffic growing considerably, same for panel enrollment

We must understand there is a gap: need to be mobile first to meet expectation of what participants expect — participants expect one thing and researchers provide another.

We cannot expect people to want to take surveys when we are not putting enough effort into it.

Mobile score rating system: in 2014 RN’s rating system had a 6.7 median, 6.8 in 2015

Grids: Almost half of surveys RN saw had 9 plus rows in grids — too many

Data quality drops after the first bad grid. After 4-5 grids respondents start to straightline.

Answer list choices: Primacy effect even more pronounced on mobile devices, not reasonable to expect respondents to look through a long list.

There has been improvements in survey writers programming in optimized design. This alone does not solve the problem though.

Length of survey: Not necessarily true that people will not do 10 minute + surveys, but you must take into account all of the other factors — a well-designed survey can push limits in terms of length a bit.

Important not to use flash on a device.

Roddy gives example of a 25 minute survey with a 30% abondonment rate. Made some changes: took out flash, removed some answers from a long list, simplify grids, remove questions.

Results: 13 minute survey, 5% abandon rate, better participant satisfaction.

How Are Mobile First Participants Different?

More likely to be: trend follower, excitement seeker and like new and different things

Suggests these are people you want to interview
Also, usually people who are more influential: post things on social media, early adopters, post reviews on social media — do you want to leave these people out by not making your survey mobile-friendly?

Hints:

Following leading companies outside of MRX
Empathetic understanding
Know your audiences
Adopt a mobile-first mindset
Formulate a plan that works for you

ESOMAR Congress 2015 — Insight to Action

The following are my notes on the ESOMAR Congress 2015 session entitled: “Insight to Action: Using Survey Data to Target Customers and Increase ROI Through Digital Media:  How TNS turned consumer mindset research into effective media targeting for Holiday Inn Hotels”, presented by: Phil Maves (TNS, USA) and Robert Kim (InterContinental, USA).  This post has had little editing, and will have typos.

TNS’ Conversion Model:  identifies consumers willing to spend more with your brand, comprised of five questions.

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ESOMAR Congress 2015 — Driving Success Through Big Data Segmentation

The following are my notes on the ESOMAR Congress 2015 session entitled: “Driving Success Through Big Data Segmentation:  How segmentation has shaped GE Capital’s consumer business in Australia today”, presented by:  Chris Crook (Nature Research, Australia) and Kate Sokulski   (GE Capital, Australia).  This post has had little editing, and will have typos.

GE Capital in Australia

-Credit cards, personal loans, consumer credit insurance

-13 consumer finance products

-1 in 4 Australian households have GE Capital products

Impact in Australia of Global Financial Crisis

  • Eco growth slowed to 0.5%
  • Increase in unemployment
  • Reduced average hhold wealth of 10%
  • 30% decline in value of Australian $

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ESOMAR Congress 2015 — Mirror, Mirror on the Wall

The following are my notes on the ESOMAR Congress 2015 session entitled: ” Mirror, Mirror on the Wall:  What we can learn by shining the spotlight on the respondents’ role in the research experience”, presented by: Hetta Bramle (kubi kalloo), Kristin Hickey (kubi kalloo) and Vangelis Skouras (kubi kalloo).  This post has had little editing, and will have typos.

Niels Schillewaert of InSites Consulting introduces the session as unique, as it will focus on respondents and be interactive.  I am watching online — so I might be missing on some of the things other bloggers are able to capture :)

As an industry we improve ourselves to be better suppliers to clients — technologies and methodologies, but take respondents for granted, do not ask for their opinion.  Either don’t value it or are too scared to ask … (maybe a bit of both).

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ESOMAR Congress 2015 — Leveraging Passively Monitored Communities for Ongoing Insight

The following are my notes on the ESOMAR Congress 2015 session entitled: “Leveraging Passively Monitored Communities for Ongoing Insight:
A fresh approach to using hybrid, multi-method research to generate learning from social conversation”, presented by: Chad Maxwell (Starcom, USA)
and Dave Choate (Starcom, USA). This post has had little editing, and will have typos.

Currently facing challenges/pressures research designs.

  • timing — 3 weeks or even 3 days
  • pressure between quality and cost

Need to get “scrappy” with existing technology with existing technology.

Continue reading “ESOMAR Congress 2015 — Leveraging Passively Monitored Communities for Ongoing Insight”